Expanding Global Markets for Filipino Movies

Expanding Global Markets for Filipino Movies


His Excellency Ferdinand E. Marcos, Jr.

President of the Republic of the Philippines
Malacañang Palace
Manila

Subject: Expanding Global Markets for Filipino Movies

Dear Mr. President,

I am writing to express my enthusiasm about the growing presence of Filipino movies and TV shows on global platforms such as Netflix, where over 50 titles have already been featured. This is a remarkable achievement and a testament to the world-class talent of our artists, filmmakers, and industry professionals.

The global video streaming market is projected to grow from $555.89 billion in 2023 to $2,660.88 billion by 2032, with a compound annual growth rate (CAGR) of 18.7%. This presents an unprecedented opportunity for the Philippine film industry to expand its presence on international platforms. However, achieving this potential requires strategic support from the government.

Here are some suggestions to help our local film industry thrive globally:

1.   Strengthen Support for Local Producers
Many countries provide both financial and logistical support to their local producers, as well as to foreign producers who choose to film in their locations. I propose that the government enhance funding, soft loans, and other incentives for prominent producers such as ABS-CBN, GMA Network, and independent filmmakers.

2.   Increase Funding for FDCP and FAP
The Film Development Council of the Philippines (FDCP) and the Film Academy of the Philippines (FAP) play crucial roles in the development and promotion of our film industry. Allocating additional resources to these agencies would enable them to expand programs like the Film Location Incentive Program (FLIP) and provide further assistance to local filmmakers.

3.   Leverage Our Talents and Scenic Locations
The Philippines is blessed with abundant talent—actors, directors, producers, cinematographers—and breathtaking filming locations. By promoting these assets through strategic marketing campaigns and partnerships, we can attract international productions and showcase Filipino artistry to the world.

4.   Enhance International Collaborations
The success of other film industries, such as Hollywood, Bollywood, and Korea’s Hallyu wave, underscores the value of collaboration. Partnering with international studios and streaming platforms can provide Filipino filmmakers with the exposure and resources needed to compete on a global scale.

5.   Create a Film Export Strategy
A comprehensive strategy that includes marketing support, subsidies for international distribution, and participation in global film festivals could help Filipino movies reach wider audiences.

Our local filmmakers have already demonstrated that they can produce world-class content, as evidenced by the success of titles like Gameboys, Family of Two, and Outside. With government support, the Philippine film industry can achieve even greater success, contributing to our economy and cultural identity while making Filipino stories resonate globally.

I humbly urge you to consider forming a task force to evaluate and implement these strategies. Together, we can ensure that the Philippine film industry not only survives but thrives in the global market.

Thank you for your leadership and attention to this important matter.

Respectfully yours,

Ramon Ike V. Seneres
iseneres@yahoo.com, 09088877282, senseneres.blogspot.com

Cc: DFA Secretary

DTI Secretary

DOT Secretary

FDCP Chairman

Director General, FAP

Chairman, ABS-CBN

Chairman, GMA Network

01-23-2024

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