HOW CAN WE BUILD A NEW GENERATION OF SUPER RICH COCONUT FARMERS?
HOW CAN WE BUILD A NEW GENERATION OF SUPER RICH COCONUT FARMERS? Let me begin with an “inconvenient truth,” borrowing the phrase from Al Gore. If our coconut farmers continue thinking in terms of copra only , they will remain poor—perhaps forever. Why? Because copra is cheap. That is the simplest explanation, and perhaps the most painful one. No matter how hard farmers work, the margins are too thin. We are asking them to climb a mountain using a ladder that is too short. So what should we do? We must change the game entirely . Instead of selling raw copra, farmers must become producers of high-value products . Virgin coconut oil, coconut sugar, coconut flour, coco coir, activated carbon—these are not just by-products; they are profit centers. In many cases, they can earn two to three times more than copra. But if you ask me where the real breakthrough lies, I will say it without hesitation: biodiesel . The Philippines already has a biodiesel program based on coconut methyl ester. Wha...