HOW COULD WE CAPTURE THE GLOBAL MARKET FOR UBE PRODUCTS?
HOW COULD WE CAPTURE THE GLOBAL MARKET FOR UBE PRODUCTS? For many years, the Philippines has been recognized as the home of ube, the purple yam that has become a global sensation in ice cream, pastries, beverages, confectioneries, and other food products. The world associates ube with Filipino culture and cuisine. Yet today, a serious question confronts us: will we remain the undisputed leader in the global ube market, or will we once again lose our advantage to a more aggressive competitor? We have seen this story before. We once dominated products such as coconut oil and cane sugar, only to see other countries capture larger shares of the global market. Now, according to Philippine Chamber of Commerce and Industry Vice President Bryan Ang, Vietnam is rapidly increasing its purple yam production and positioning itself to challenge our leadership. The warning should not be taken lightly. The global market does not reward tradition alone. It rewards volume, consistency, quality, brandin...