SOCIAL NETWORKING FOR THE GOVERNMENT

SOCIAL NETWORKING FOR THE GOVERNMENT

My dear countrymen, according to Microsoft Copilot, “social networking refers to the use of dedicated websites and applications to interact with other users or to find people with similar interests. These platforms allow individuals to create profiles, share information, and engage in various forms of communication, such as posting updates, sharing photos and videos, commenting on content, and sending direct messages”.

Copilot also says that some common features of social networking sites are:

·       Profiles: Personal or business profiles where users can share information about themselves, such as their interests, background, and activities.

·       Connections: Users can connect with friends, family, colleagues, or like-minded individuals by sending friend requests or following each other.

·       Content Sharing: Users can post updates, photos, videos, articles, and other types of content to their profiles or feeds.

·       Messaging: Many social networks offer direct messaging features for private communication between users.

·       Groups and Communities: Users can join or create groups based on shared interests, hobbies, or professions.

While most of us are familiar with Facebook, there are other social networking sites (SNS) such as Twitter, Instagram, LinkedIn, and TikTok. But you might ask why I am giving you this introduction? My answer is very simple. While most of us ordinary netizens are using social media to connect, share content and message with each other, the majority of NGAs and LGUs do not seem to be doing it, hence the apparent lack of coordination and collaboration among them. And what is my proof for saying that? I know because I am sending messages everyday to many NGAs and LGUs via Facebook, Instagram and Twitter, but very few among them answer. And if they do answer, it is usually an autoreply from a chatbot that tells me that they will get back to me as soon as possible, but they never do.

According to Google Search, there were 102, 317,900 Facebook users in Philippines in November 2024, which accounted for 86.6% of our entire population. Can you imagine that? Speaking about outbound communications alone, the government could already reach almost everyone in our country free of charge, by using Facebook alone! But since most of our government officials and employees are also subscribed to at least one platform, they could also use social media to connect, share content and message with each other, but they are apparently not doing that as much as they need to.

In the interest of data security, all government officials and employees are supposed to be using their corporate email accounts to communicate with each other, and with the public. But not too many of them are doing that either, because they prefer to use their private email accounts such as Yahoo and Gmail. In practical terms, most netizens prefer to use social media for messaging, instead of email. That being the case, the NGAs and LGUs must adjust to the reality by also using social media if the netizens prefer to use that. But first, they must reply to the messages sent to them. Your friend, IKE SENERES/12-28-24/visit my blog senseneres.blogspot.com

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